Karl Wiley
President & CEO
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As President & CEO, Karl is responsible for global product and operational strategy and execution for SquareTrade. Before joining SquareTrade, Karl was SVP and GM of Consumer Brands at Shutterfly, Inc., and President of Motif, Inc., a high-end outsourced enterprise service provider. Karl also held several leadership roles at eBay, including serving as GM of Technology & Media categories in the U.S., and Chief Operating Officer of MicroPlace—an innovative online marketplace for microfinance investments. Karl also served as VP of International Operations for e-commerce start-up Alibris, and was a management consultant in Deloitte’s Emerging Markets practice. Karl received his undergraduate degree from Duke University, an M.A. in International Affairs from George Washington University, and an M.B.A. from Harvard Business School.
Wini Hebalkar
SVP, Operations
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Wini leads service strategy, operational excellence and customer experience at SquareTrade. Wini is passionate about designing and scaling operations that power customer-obsessed service experiences. Prior to joining SquareTrade, Wini was a management consultant at ZS Associates and Infosys Consulting, driving transformations in product operations, customer engagement, brand performance and growth strategy for retail, technology and biotechnology companies. Wini began her career at Nokia (Alcatel Lucent), earning a Bell Labs President’s award for supply chain excellence. Wini received MBA and MS degrees from Massachusetts Institute of Technology’s Sloan School of Management and was recognized as the Leaders for Global Operations Intel Noyce Memorial Fellow. She also holds MS and BS degrees in Electrical and Computer Engineering from Carnegie Mellon University.
Mark Etnyre
Chief Financial Officer
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Mark leads SquareTrade’s finance organization, including the accounting, finance and analytics teams. Prior to joining SquareTrade, Mark was CFO at KIXEYE, Inc., a leader in mobile gaming, and LeapFrog Enterprises, Inc., a leader in children’s educational entertainment. Earlier in his career, Mark held a variety of financial leadership roles at Microsoft Corporation. He began his career in Deloitte in Chicago, IL working with clients across technology, manufacturing, distribution, and consumer/retail industries. Mark is a CPA (inactive) and graduated from Indiana University.
Margaret Reeves
SVP, Product & Program Management
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Margaret leads the product management team responsible for SquareTrade's service platform. The team aims to build intuitive user experiences that make complex logistics processes seem easy. Prior to joining SquareTrade, Margaret worked in product management at Snapfish and in various international and billing operations roles at eBay. Margaret holds an undergraduate degree in Modern History from the University of St Andrews in Scotland, and a masters degree in Architectural History from the University of Virginia.
Zuqair Ali
Chief Information Officer
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As Chief Information Officer, Zuqair leads the global teams responsible for Product Management, Software Engineering and Information Technology. Zuqair brings a passion for creating and developing organizations committed to excellence along with a solid enterprise engineering background and can be credited with rebuilding the company’s technology team with a focus on high performance, using modern agile practices and continuous integration. Zuqair joined SquareTrade during the early stages of the company and was part of the original team that rolled out SquareTrade's first protection plan. Early in his career he served in a number of key roles in technology and product management. He also led the implementation of our first major consumer electronics retailer, and has continued to play a key role in implementing every new SquareTrade partner since then. He also held several technology and product strategy positions at the company. Zuqair holds a degree in electrical engineering from the University of Michigan, where he graduated with distinction and honors.
Nicole Kelley-Rose
VP, People
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Nicole leads the SquareTrade People Team and is responsible for all people functions, including Talent, Recruitment, Benefits and Compensation, Business Partnering, Employee Brand and Communication, People Operations, and Diversity and Inclusion. She brings a passion for building and growing people and teams for success, and bringing together diverse, creative minds to solve complex business challenges. She joined SquareTrade from CDK Global, where she was VP, Human Resources for the Product and Technology organization, and prior to that she supported the North America Customer Experience organization at Sage Software. Nicole is a medaled Air Force veteran, and holds a bachelor’s in both Business Management and Human Resource Management from Park University, as well as an MBA from Marylhurst University.
Kevin Gillan
Managing Director, Europe
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As SquareTrade's Managing Director for Europe, Kevin is responsible for driving the company's growth and international expansion. Before joining SquareTrade, Kevin served as Commercial Director for Best Buy Europe, where he developed the company's multi-channel launch strategy. Previously, he served as CEO for Geek Squad UK, where he was responsible for creating the joint venture between Best Buy and Carphone Warehouse. Additionally, he oversaw the launch of a number of mobile virtual network operators across Europe, including the very first one within Spain. Kevin began his career at Reebok International and later at Accenture, where he served as a management strategy consultant. Kevin received his undergraduate degree from Aston University (UK) and an M.B.A. from the Kellogg School of Management at Northwestern University.
Mike Zmugg
SVP, Revenue & Growth Strategy
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Mike leads SquareTrade’s strategic partnerships and is responsible for the development and growth of SquareTrade’s North American retail channel business. In addition to his work with retail partners, Mike oversees SquareTrade Go, an on-demand platform powering smartphone repair, home automation installation and other smart home services and led SquareTrade’s acquisition of iCracked, a leading national on-site, on-demand repair service. Prior to joining SquareTrade, Mike was a management consultant specializing in strategy and financial advisory services. He graduated from the University of California, Berkeley with degrees in Political Science and Legal Studies. Mike was named one of Dealerscope Magazine's 40 Under 40—40 men and women representing the industry's best and brightest who are recognized for their achievements early in their careers.
Brad Snyder
SVP, Revenue & Operations
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As VP, Revenue & Operations Brad leads SquareTrade's North American account management, field sales, sales ops and channel marketing teams and is responsible for delivering on SquareTrade's revenue/P&L KPIs. Brad also leads cross-functional teams responsible for global strategy, product development, and business operations. Previously, Brad served as SquareTrade's General Counsel where he led SquareTrade's legal and compliance teams, which supported all aspects of SquareTrade’s domestic and international businesses and managed SquareTrade's product insurer relationships. Brad has a JD from Loyola Law and a BA from UC San Diego.
Colin Roughan
Managing Director, APAC
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Based in Sydney, Australia, Colin is responsible for our Asia Pacific business. He joined SquareTrade in 2013 where he was CFO for SquareTrade Europe and has played a significant role in the growth of the company’s international operations. Colin has extensive experience in the device protection and telecoms sectors having previously worked with Asurion, Carphone Warehouse, Geek Squad and Talk Talk. Colin is a Fellow of the Institute of Chartered Accountants in the UK, trained with Arthur Andersen, and has a BSc in Economics from Warwick University.